UWS Urban Outfitters Update

Image from Racked NY

I found this item in the Wall Street Journal today:

“Bodega chic is coming to Broadway.

Philadelphia-based retailer Urban Outfitters plans to split the facade of a new store on the Upper West Side into four distinct “storefronts”: a hat store, a hardware store, a neighborhood bar and a bodega.

“The whole idea was to do this kind of ironic statement of lining the building with storefronts that would be reminiscent of independent businesses,” says Ron Pompei, creative director of Pompei A.D., which designed the store, slated to open in August. “It’s the story about the streets of New York as they once were.”

The Upper West Side store, at 2629 Broadway near 100th Street, is one of three stores Urban Outfitters plans to open in Manhattan this year. It’s also planning a flagship store at 521 Fifth Ave. and another at 86th Street and Third Avenue.

Urban Outfitters doesn’t have any other bodega-themed stores, Mr. Pompei says. It does, however, offer a women’s “Loomstate Bodega Tank” for $110. {WSJ}

Wow. This is going to piss off UWS’ers to no end. First of all, the new Urban Outfitters is in the Ariel West building, whose mere existence is an affront to the aesthetic sensibilities of many residents. And to “ironically” do old New York when everyone’s already upset about losing real Mom-and-Pop businesses?

Yikes, Urban Outfitters.

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