Welcome to 1987. Not The Good Parts of 1987.

I was quite literally stopped in my tracks by this display in my local American Apparel store:

Q: What's wrong w/this picture? A: OMG, what ISN'T wrong with it??

You probably know about American Apparel. Their product is made in California. They are uber-trendy but they say they make basics. They hire very pretty people. As a matter of fact, they’ve had some trouble recently because of their alleged hiring practices and rules for employees. And their stock is in the dumps.

Well, after looking at this display, I can clearly see why. Obviously the center outfit is the offending one. You have:

  1. Bland colors
  2. Half shirt
  3. High-waisted mom pants

That’s about it. Isn’t that enough?? This is an 80s flashback fashion nightmare for me. Only a beanpole could ever hope to look good in these proportions. But why would you want to? Yuck.

A remake of “Whip It” by Lady Gaga I could accept. This beige high-waisted monstrosity? Someone call the Ghostbusters.

(Find this outfit at the UWS American Apparel stores: 2831 Broadway and 2103 Broadway)



  1. laura · August 15, 2010

    haha! i was searching for a photo of american apparel’s window display to ask some very similar questions! check out my blog, i’ll have the post up sometime this week.. and of course linking back to you as a thanks for the photo!


    • UpperWestSideCheryl · August 15, 2010

      By all means…please spread the word about this horrendous look 🙂 (And very gorgeous blog, BTW)

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